The first online ticketing capability
Implemented WooCommerce as the foundation for online conference-ticket sales, introducing a structured route from conference interest to paid registration.
Back to work
- Commerce
- WordPress
- Events
- Delivery
- Life-sciences conferences
Building the first online ticketing journey for a life-sciences conference portfolio
Working in a full-stack developer role, Microcorem’s founder introduced the organisation’s first WooCommerce-based ticketing capability across its international conference portfolio.
Sales representatives could send delegates a direct booking link. From there, registration and payment continued through one connected online journey — making conference sales and payment collection considerably easier to complete.
About this case study
The organisation has been anonymised to respect its commercial privacy. This work represents professional experience brought into Microcorem by its founder and is not presented as a direct Microcorem client engagement.
How the journey worked
A direct path from conference interest to payment.
Conference published
Event and programme information made available through the WordPress conference website.
Tickets configured
Conference-specific ticket products prepared through WooCommerce.
Link shared
Sales representatives directed interested delegates to the relevant booking journey, supported by consistent integration logo branding.
Delegate registered and paid
The remaining registration and payment journey could be completed online.
The delivery
Full-stack responsibility across the conference portfolio.
A repeatable multi-conference model
Applied the commerce structure across the organisation's conference portfolio rather than treating each event as an isolated website project.
Full-stack conference delivery
Supported the frontend experience and the underlying WordPress and WooCommerce environment required to publish events, manage ticket journeys and maintain dependable platform behaviour.
Conference website production
Built and maintained the website experiences required for the organisation's conferences, ensuring new and evolving events could be supported within the wider portfolio.
Ongoing platform stewardship
Continued maintaining, updating and improving the website as conference programmes, ticketing requirements and commercial priorities changed.
The operational shift
The website became part of the sales operation.
The problem
Conference interest still required additional coordination before a delegate could complete a paid booking. The website did not initially provide the organisation with an end-to-end online ticket-purchasing capability.
The solution
Each conference could be supported by a direct purchasing route. A sales representative shared the relevant link, and the delegate could proceed through ticket selection, registration and online payment.
The change created a clearer route from delegate interest to paid conference registration.
Practical outcomes
A simpler commercial journey for sales teams and delegates.
Microcorem
Practical delivery experience applied to commerce and event platforms.
Sales representatives shared a conference-specific booking link. The delegate could continue through ticket selection, registration and payment without additional manual coordination.
Once the link was shared, the website carried the remaining commercial steps — reducing the need to shepherd each delegate through registration and payment separately.
The WooCommerce structure could be reused across specialist conferences rather than rebuilding isolated brochure sites for each event.
Maintenance and improvement continued as conference programmes, registration requirements and commercial priorities evolved across the portfolio.
Under the hood
The engineering behind the delegate journey.
- WordPress platform development
- WooCommerce ticket configuration and customisation
- PHP theme and plugin development
- JavaScript interface behaviour
- Conference and programme publishing
- Delegate registration journeys
- Payment-path maintenance
- Multi-event content architecture
- Ongoing technical support
Bringing complex commercial journeys online
Microcorem applies this practical delivery experience to commerce platforms, specialist event systems and operational products requiring dependable connections between content, registration and payment.