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B2B Ordering Portals

Ordering portals that make repeat B2B buying effortless.

B2B customers do not want a marketing site — they want to reorder quickly, see their own pricing and track their orders. Microcorem builds ordering portals that turn manual, email-driven buying into a fast self-serve experience, with the operational visibility your team needs behind it.

The problem, from both sides

A good portal serves the buyer and the business at once.

What the buyer wants

  • Reorder in seconds, not by emailing a sales rep
  • See their own pricing, catalogue and order history
  • Place large or repeat orders without friction
  • Track requests, approvals and order status

What the business needs

  • Fewer manual orders typed in from email and phone
  • Account-specific catalogues, pricing and permissions
  • Visibility of who ordered what, and when
  • A platform that can connect to back-office systems over time

What Microcorem builds

The building blocks of a working ordering portal.

Product catalogues

Structured catalogues with account-aware visibility, units, pack sizes and search built for repeat buyers.

Account-specific experiences

Customer-specific pricing, assortments and permissions so each account sees its own version of the portal.

Request & order workflows

Quote requests, approvals, repeat orders and reordering flows that match how the business actually operates.

Dashboards & operational visibility

Order history, status and account-level reporting for both buyers and your internal team.

ERP & CRM integration — realistically

Many B2B portals eventually need to talk to an ERP, accounting system or CRM. We design the portal so that integration is possible and planned — clean data structures and clear interfaces — rather than promising a turnkey connector on day one. We start with the self-serve ordering experience that delivers value immediately, then plan integrations around your actual systems and constraints.

Practical use cases

  • Wholesalers taking repeat orders by phone and email
  • Distributors with account-specific pricing and catalogues
  • Service businesses needing structured request workflows
  • Manufacturers giving trade customers a self-serve portal

Best fit for

  • Your buyers place repeat or account-based orders
  • Manual ordering is consuming your team's time
  • You want self-serve now and integration readiness later

Ready to give your trade customers a real ordering portal?