The theme fights custom work
Every important change feels like a workaround.
HEADLESS COMMERCE
Move beyond a theme when the business has outgrown it.
Microcorem builds headless commerce front ends with Next.js, React, CMS-backed pages and commerce APIs when a traditional theme no longer gives enough performance or flexibility.
Headless is not always the right first move. We start by checking whether the business case and operating model justify the extra ownership.
Decoupled commerce architecture
Next.js front end
CMS content
Commerce APIs
Flexible storefront layer
ContentCommerceChannels
Problems we help fix
A traditional theme can become a ceiling.
Headless commerce helps when performance, content flexibility and API integration have become business constraints.
Performance is capped
Optimisation only goes so far inside the current theme or platform limits.
Content and commerce are split
Teams cannot publish rich product stories or campaign pages easily.
Future channels need structure
The business wants one front end approach across web, campaigns and future channels.
What we actually do
Build a decoupled front end with clear ownership.
We keep the architecture deliberate. Headless should solve a real constraint, not add complexity for its own sake.
- Build Next.js storefronts with server-rendered product and category pages.
- Connect CMS-backed content and landing pages.
- Render product, cart, checkout and pricing data through APIs.
- Create reusable components and design tokens.
- Plan search, payment, analytics and automation integrations.
How we work
A careful route into headless commerce.
We check the case before committing the business to a more custom platform.
- 01
Assess the ceiling
We identify what the current theme or platform cannot support well enough.
- 02
Shape the architecture
We define front end, CMS, commerce API and integration responsibilities.
- 03
Build the first layer
We implement priority pages, components and data paths.
- 04
Document ownership
We leave the team with operating notes, risks and next steps.
What the customer receives
A headless path that is clear before it is expensive.
Depending on scope, the output can be a readiness review, prototype or first release.
- A clear case for or against going headless.
- A mapped architecture for front end, CMS and commerce APIs.
- A working prototype or storefront layer where in scope.
- Performance, content and integration recommendations.
- Handover notes for future ownership.
Good fit
This service is useful when...
- You have outgrown a traditional theme.
- Performance and flexibility now affect revenue.
- You need content and commerce in one modern front end.
- Your team can own a more custom codebase.
Probably not yet
It may be too early when...
- A simpler Shopify or WooCommerce theme can still meet the need.
- Commerce, CMS and operational ownership are unclear.
- The business wants headless because it sounds modern.
Next step
Start by proving whether headless is the right move.
Tell us where your current storefront is hitting limits and what the business needs next.